10k Trail Run & Mid-Atlantic Super Series Mountain Bike Race
Client: Long Tail Creative Owned
Location: Mertztown, Pennsylvania
Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Graphic Design, Presentation
A Springtime Trail Run and MTB Race
Established in 2023, this event jumped to the front of the Mid-Atlantic Super Series (MASS) calendar to kick off the season. Held on private property, the trail networks are owned and designed by 3x Olympian Bobby Lea. It allows us to mark the property and perform extensive preparation for the race with over 50 hours of time for 2023. We operate the event similarly to Fifth Street Cross, with a balance between elite racing and having a good time.
We received a lot of positive feedback from the inaugural event and anticipate adding amenities for 2024 to accommodate an increase in participation.