Client: Reading Recreation Commission

Location: Reading, Pennsylvania

Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Commentating, Graphic Design, Presentation

West Reading Criterium

4x Turn criterium in West Reading, Pennsylvania

Course Design: Kacey Lloyd

This is an amazing place to host a bike race. The course has just enough elevation change to eliminate those who don't have fitness, the lap times are spectator friendly, and the streets are lined with people enjoying the action, restaurants, and bars.

We had the honor and privilege of operating this event from 2017-2019. Each year saw 5,000+ fans, strong media engagement, and strong local support.

Riders, spectators, and staff also note our approach to course safety. We fenced the entire 0.8-mile course on both sides to prevent spectators from wandering into the course. Branding is placed for both aesthetic and practical reasons. Hard branding is placed on the exit of corners to prevent handlebars from catching the fence or the possibility of soft branding being blown by the wind into the apex. These safety protocols allow us to have fewer course marshalls. Our course staff follows the procedures of the Red Hook Criterium, whereby the course is divided into quadrants, and each quadrant has a leader. Each leader has volunteers that report to them directly for any issues. Each leader is in radio contact with an overall Event Control Operator, the liaison between the Race Director and local Police, and EMT.

Hill Climb Tournament

One of the most fun events we've ever created, all thanks to the amazing support from the cycling community in Reading.

This idea was initially a way to give the riders another race because we couldn't produce a second criterium in town. But when the community popped up in 2017 at "Turn 9," we realized that something amazing had been born. Each year, led by the Father of Turn 9, Jim Borden, the festivities grew. The entire community loved it, and it was hyped all year both in Reading and on the racing circuit amongst the riders.

City Park Knobby Tire Festival

City Park in Reading is a fantastic venue. We worked with Bill Elliston to design and implement a course suited for cyclocross and short track mountain bike races in 2018 and 2019. Being in early August, we attracted Pan Am Champion Curtis White both years. For 2020, we had Stephen Hyde lined up to attend, and possibly some other big names in cyclocross.

The MTB festival was a fun and challenging course. We constructed obstacles specific for this competition and removed the barriers from the CX race.

We believe this venue holds enormous potential and will continue to look for ways to activate it in the future.