Easton Criterium

Client: Greater Easton Development Partnership (GEDP)

Location: Easton, PA

Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Commentating, Graphic Design, Presentation, Sponsorship Management

Easton Criterium

6x Turn criterium in Downtown Easton, PA

Established 2019

Our involvement with the Easton Crit began in 2018, when we first pitched to produce the event. While we were not awarded the contract at that time, we remained invested in the race’s success and supported the producer, recognizing the importance of a high-profile cycling event in our home region.

In 2022, we were contracted by the Greater Easton Development Partnership (GEDP) to manage the event’s media and social media, applying our Media Management and Social Media Management services to strengthen storytelling, visibility, and audience engagement.

When the production contract was re-opened in 2023, we were selected as the event producer and entered into a three-year agreement. This provided the runway to thoughtfully reshape the event while respecting its history. Under our direction, the start/finish was relocated to Northampton, new community-forward activations—including a wheelie competition and 1-Mile Dash—were introduced, and the event successfully secured designation as the Pennsylvania State Championships.

Building on this momentum, the Easton Downtown 5K will be added to the program in 2025, further expanding participation and reinforcing the event’s role as both a competitive cycling race and a community-centered downtown festival.