Easton Twilight Criterium

USA Cycling Sanctioned PA State Championships for Criterium Racing

Client: Greater Easton Development Partnership (GEDP)

Location: Easton, PA

Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Commentating, Graphic Design, Presentation, Sponsorship Management

Photo by Willow Munson

Photo by Adam Hoff

Easton Twilight Criterium

6x Turn criterium in Downtown Easton, PA

Established 2019

We initially pitched this project in 2018 but did not win the bid. While we were bummed not to get the job, but at the time, we supported the race producer and were excited to see support for an event in our home area. In 2022, we were contracted by GEDP to manage the media and social media for the event, whereby we employed our Media Management and Social Media Management Services.

In 2023, the contract for the event was re-opened and we were the winners of the bid for this round. We signed a three-year deal to be the event producers, providing us with a runway to reshape the event and then build upon the changes. We moved the start-finish to Northampton, added a wheelie competition and a 1-Mile Dash, and won the bid for the PA State Championships.

Photo by Vishrut Garg