Tour of Somerville

Client: Arts on Division

Location: Somerville, New Jersey

Scope of Work: Full Production, Media Management, Social Media Management, Logistics and Operations, Graphic Design, Presentation

Tour of Somerville

4x Turn criterium in Downtown, Somerville, NJ

America's Longest Running Bike Race

Established 1940

Long Tail Creative was contacted in 2022 to become the Event Producers of America's Most Historic Bike Race - Tour of Somerville pb Unity Bank. We were honored to be contacted - Kacey and Gabe have each raced this event many times, and have attended as spectators after their race careers.

The time-table was very short but we focused on two main areas: communication and design. Kacey led the communication with key stakeholders, sponsors, vendors, and key community members. Gabe designed key presentation aspects, managed the social media, and organized a media team for the event.

Now three years into their tenure as event producers the team continues to cultivate an exciting and iconic event. In 2025, they helped create the 80th edition which saw the largest amount of participation in over a decade. Former winners and key figures from the event over it's storied 8 decade history, including family of the original winners and creators of the event came together to celebrate. Now moving into the 81st edition in 2026, the team hopes to continue to build momentum and carry the tradition of America's longest running bike race.